Why Print?

We’ve got your reasons.

We all take printing for granted. Perhaps it’s because print has been the world’s number one communications medium for so long we tend to overlook and forget its impact and power.

That oversight could be fatal to a marketing campaign or a product launch or a branding initiative that is trying to connect with people. People trust print. They feel comfortable using it. And they can’t fast forward past it.

In the next few weeks, you will be receiving the top ten reasons why you should consider using print in your next campaign. The research and data were collected by The Rochester Institute of Technology and The Print Council, a business initiative that explores the persuasive power of print.

Print doesn’t have to be the only medium you use. But you most definitely should consider print whenever you want to persuade, inform or entertain.

Quoted from the Print Council “Why Print? The Top Ten Ways Print Helps You Prosper”

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